Energy drinks are all rage nowadays, and every now and then a new company emerges with its own brand in the market. The primary ingredient used in them is caffeine. These drinks vary widely in both caffeine content, ranging from 50mg to over 400mg per can or bottle (the caffeine content of a 6-ounce cup of brewed coffee varies from 77-150mg). Although other substances such as taurine, riboflavin, pyridoxine, nicotinamide, other B-vitamins, and various herbal derivatives are also present.

Energy drinks are promoted for their stimulant effects and claim to offer a variety of benefits including increased attention, endurance and performance, weight loss and having fun, kicking butt and making a difference. However, majority of these claims are not substantiated. In India you often see these energy drinks and even other high sugar soft drinks, being marketed to young adults with advertisements featuring high risk activities and extreme sports like, bungee jumping, mountaineering, rock climbing, parasailing and BASE jumping with catchy slogans. This amazing Book will give you a research based insight into the world of Energy Drinks and much more…

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